In an ambitious move to overhaul the automotive buying and selling experience in Africa, AUTO24.africa, created by Africar Group and backed by automotive powerhouse Stellantis, is making significant inroads in the continent's auto market. Currently active in five countries—South Africa, Morocco, Côte d'Ivoire, Senegal, and Rwanda—AUTO24.africa is set to expand its influence with a unique model that introduces enhanced trust and transparency into the marketplace.
The platform offers an impressive suite of services, including guarantees on major car parts, a generous refund policy, and comprehensive support through roadside assistance, insurance, and maintenance plans. These features address long-standing issues in the African used car market by providing a safer, more reliable buying experience.
"Through AUTO24.africa, we are not just facilitating car trades; we are upgrading the entire ecosystem to make it safer and more reliable for everyone," says Axel Peyriere, CEO and co-founder. This initiative reflects a significant shift towards higher standards in the automotive trade, aimed at fostering greater consumer confidence and market participation.
The impact of AUTO24.africa extends beyond consumer benefits, as it also contributes to economic stability and growth in its operational regions. By making car ownership more accessible and trustworthy, AUTO24.africa is driving more than just cars—it's powering economic mobility and innovation.
With strategic support from Stellantis, AUTO24.africa is poised to continue its expansion, potentially revolutionizing the automotive market not only in Africa but also on a global scale. As the platform grows, its commitment to quality and customer satisfaction is setting new standards in the automotive industry.
